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This is a PPT presentation of social media content.
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social media landscape
1
at the end of 2011, china´s micro blogging user number accounted for 250,000,000. in 2011, netizens grew 296% with a usage rate of 48.7%. within one year, micro-blogging has become a key online application for nearly half of chinese netizens. sina weibo users are relatively young with over 76% between the ages of 19-30. on sina weibo, women accounted for larger percentage in the younger audience category (15 22) and vice versa for men in the older audience category (31 - 40 +).
weibo age segmentation
3% 4% 4% 12%
weibo gender ratio
37% 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 31 - 40 > 40 15 - 18 19 - 22 male 23 - 30 female 31 - 40 > 40
40%
< 15
15 -18
19 - 22
23 - 30
sources: cicsinaweibowhitepaper2011, ccnic report 2011
sina weibo users have a significantly high
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安怡 social meida strategy 0409.ppt
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向豆丁求助:有没有social meida?