The Impact of E-Commerce Strategies on Firm Value: Lessons from Amazon.com and Its Early Competitors

Which strategies generate value in e-commerce en- vironments In a step to- ward answering this question, this article esti- mates the impacts of sev- eral competitive strategies on the values of the well- known Internet retailer Amazon.com and three of its early competitors, BarnesandNoble.com, CDNOW, and N2K, from their IPO dates until exit or the e..