Exclusive Preferential Placement as Search Diversion Evidence from Flight Search
本文档由 jlinchina 分享于2013-05-02 17:42
Measuring the net effect of search diversion is important for understanding the extent to which search engines and other intermediaries may act to influence consumer behavior. This paper makes two contributions. First, the authors develop a theoretical model to establish conditions when a search engine chooses to divert search to a less relevant service. Results indicate that searc..
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君,已阅读到文档的结尾了呢~~