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夏婵
刘丹
黄奕璇
陈慕侨 梁启超 龙海艳 谢睿嫱
contents
introduction external analysis
internal analysis
recommendations on how to enter
conclusion
contents
introduction external analysis
internal analysis
recommendations on how to enter
conclusion
1. case synopsis
•mcdonald´s corporation, headquartered in oakbrook, • illinois, is the world´s largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. •one of the most recognized brands in the world. •
to extend its brand into the hotel industry in the u.s, by opening a hotel in illinois.
main challenge
target consumer
how
features & amenities
does the mcdonald’s
external
successful entry brand extend into the
hotel business? location & charge
internal<b
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向豆丁求助：有没有mcdonalds?
